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  • Basic Guide for Beginners: What is SEO and why it is so important?


    Today we discussed a complete basic SEO guide for beginners. Do you to know what SEO is and why it is important? We have this simple SEO guide for you. For business startups that are just starting to build their websites or going through search engine optimization or SEO is very important for growing their business. With a little SEO Knowledge, you can improve your brand’s search engine ranking in on time.


    Now we will provide your answers about SEO. And we will also cover basic SEO concepts so that you can better understand why it is important and how its impact your business.

    What Is SEO?

    SEO stands for Search Engine Optimization. Search engine optimization is the process of optimizing your website to get organic traffic, unpaid traffic from the search engine results page. With the SEO techniques, you can increase the number and quality of visitors to a website using Google algorithms.




     SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine. In the SEO process has a set of rules which help search engines to index your website and understand your content better.

    SEO has different processes to rank the website in search engine.

    Crawling & Indexing

    In this process, Google creates an index of all websites that are available on the internet. That means Google indexing your website and WebPages in our index. After indexing, Google has a number of programs that called spiders that crawled the web pages and enter this information in the Google database for further processing. Crawlers read the HTML code of a webpage, extract the information and add it to the index.

    The crawler finds the new pages and also monitoring the existing pages for changes. Google update our algorithms time to time. They have hundreds of spiders that monitoring the websites and a huge of information stored on the database.

    Here we discussed two sides of SEO, and you need to choose the right ones.

    White Hat vs. Black Hat SEO

    Let’s we start with black hat SEO, This is a rule-breaking technique to earn a higher ranking on search engine. This type of SEO focuses on optimizing content only for the search engine, not considering the human audience. In the black hat SEO results in spammy, and often get banned very fast. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden text and links, and blog content spamming.


    On other hands, White hat SEO is the way to build an online business using techniques and strategies that target a human audience. In white hat SEO, you can do with the techniques that made up of Google rules. Some useful techniques used in white hat SEO includes Keywords, keyword search, Meta titles, Meta descriptions, Meta tags and more relevant backlinking, link building as well as high-quality content for readers.  When you use White hat SEO expect to make a long term investment on their website.

    The next step in the process is to optimize your pages and content using SEO techniques. To discuss SEO techniques, firstly we discuss Technical SEO.

    Technical SEO:

    Before we start the SEO with techniques, the Technical SEO comes first. Before you start to think about keywords and content, you need to ensure that crawlers that can access and read your website information without any problems. If the search engine finds any problems in technical SEO, they can penalize your website and can destroy your efforts. So that’s why it is important to get your technical SEO first, before proceeding to the next steps. 

    In Technical SEO you need to check and optimize the website including:

    1. Setup Website Domain: In the SEO, a domain is a very important part. Some domains start with WWW or some domain with no WWW in front.

    These are two different types of websites domain:

    https://www.example.com (with www)
    http://example.com (with no www)

    So the first thing, choose the website with the exact domain name. Choose the two websites with the same content is not a good thing for SEO.

    2. URLs: Choosing a good domain name and designing a site structure, and also optimize your URLs. The URLs is also known as slugs and permalinks that describe what the page is all about.

    For Example, Consider these two URLs:
    1.     https://www.example.com/343/bg/page.html

    3. Site Structure: In-site structure is very important for SEO. Because websites have a hierarchical structure that is simple to navigate by crawlers and users.

    4. Page Speed: Page speed is one of the known ranking factors. Google easily crawl the fast websites. In SEO, you make sure that your website loads as fast as possible. You need to check your server infrastructure and a lot of things that are related to the speed.

    5. Website Security: Website security is one of the important factors in SEO. Google likes secure websites. So installing an SSL to make your website https.

    Now we come to optimizing a website or a blog post, there are two main factors used:
    1. On Page SEO
    2. OFF Page SEO

    In this process, the next step is to optimize your pages and content. In this stage, the search engine understands the context of your content and for which keywords that you want to rank.


    Keyword Research: Keyword research is the process of finding out what users are searching on the internet. So that you can optimize your content and website according to your customers need. You can use the different tools to find the keywords related to your website. Mostly we can use the long tail keywords on the website. Search engine easily finds the long tail keywords and rank on the search engine page.

    Page Title (Meta Title): Each and every page of your website has a unique title. The page title is also known as Meta title. It is an important factor for SEO. A title should be interesting, descriptive of the page content so the users to click. In Meta titles have put the keywords then the search engine and crawlers can read. The Meta Title length is 50-60 characters.

    Page Description (Meta Description): The Meta description is short and descriptive information of the website. Every page on the website has a unique Meta description. The Meta description is not visible to users but may show in the search result page. We can also put some keywords in the description. Mainly the Meta description has 150-170 characters.



    Heading Tags: In On Page SEO, heading tags are the main element of page heading. In HTML language, this h1 tag used to describe the header text. But In SEO, we use the different heading tags to show the headings and subheading in the page. In other words, H1 is the main title and then H2, H3, H4, H5, H6  can be used for subheadings.

    Images, Audio, and Video Optimization: In On Page Optimization, only content cannot be optimized. We need to optimize images, audio, and video. In our website we can add images in the pages, so we need to optimize images.
    Without optimization, Google cannot easily understand what an image is all about or what kind of content is presented in a video.

    2. OFF Page SEO:

    After done the ON Page SEO now this time to focus on Off Page SEO. Off Page, SEO is the main factor that can impact your ranking. Off-page SEO is the process of promoting your website on the web to increase its popularity.

    Here we provide few of the different off page SEO factors that can impact your search engine ranking:

    1.  Page Rank: Page rank is created by MOZ. The page rank to calculate how valuable a page is. In the Page Rank (PR) that has more high-quality references links from other pages on the web. It is a useful tool that describes the page quality on the web. The page rank quality is measured from 0 to 10. The high Page rank describes the website stronger and more popular and this means a higher ranking in the Google search results.

    2. Backlink: A backlink is a links that points from one domain to the other. In the backlinks, when the website that links out is called “Outbound link” and when the website that receives the links, it is called an inbound links.

    3.  Link Building: One of the most popular ways to build off-page SEO is through Link building. Link building is the best way to increase the high-quality backlinks in the website. In Off page SEO, with the high-quality backlinks improve the website ranking in the search engine page.

    4.  Social Sharing: Another important off-page factor is social sharing such as likes, comments, and shares. You publish the high-quality content and you will be to get people to share your content with others.

    The best way to learn SEO is to take it to step by step. When beginners to start SEO they have faced problems. Here you can learn simple SEO steps and improve the first page ranking on search engine. Now you can work to make changes to your site to improve your SEO and boost your ranking on the SERP.

    Keep in mind that SEO takes time to improve ranking in SERP. Learn N Earn provides SEO basics guide that will help you improve your search engine ranking and more relevant organic traffic to your website.

    Which tips you can use to optimizing your website? Share with me in the comments below! Like this Basic SEO guide! Share with others. 

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